What is Digital Marketing and What Does It Do?

Google Ads management is actually known as "Search Engine Marketing". It is one of the most important digital marketing methods. To explain briefly; is to advertise your business or brand on Google. For example, when you type "sneakers" into Google, the websites that usually appear in the first two rows under the title "Paid Sponsored Advertising" are an example of this.

The trick is to reduce the cost of the ad, deliver the ad to the right target audience, write the right ad messages and set up a conversion system to accurately measure how many of the customers make a purchase or fill out a form.

SEO is briefly optimizing a website in accordance with the search engine (e.g. Google) and ensuring that it ranks high on Google. The purpose of SEO work is to move the website higher in Google results.

Every brand and every business with a website must do or have SEO work done. When your customer searches for the product you sell on Google, brands that appear on the first page instead of appearing on the second or third page have an average of 90% more sales. Get help from an expert. Fudu Digital.

In short, social media marketing is the process of marketing or promoting products or services through social media platforms.

To do this, first and foremost; social media management, social media ads and appropriate content strategy come with a professional strategy and aesthetic graphic design posts. Instagram ad management can be given as an example. You should definitely get help from an expert marketing agency such as Fudu Digital.

Web design or the process of creating a website is indirectly related to digital marketing, even if it is not a direct digital marketing method.

If you have a website or if your website is up to date and in line with today's design trends and customer usage, the more time customers will spend on your site. Therefore, sales will also increase. A good website gives the customer confidence and increases their tendency to buy from you.

Email marketing is an extremely important digital marketing method. It is the process of sending e-mails to your customers' e-mail boxes with visual designs or persuasive messages that promote your products or services and encourage them to buy.

The reason why email marketing is so important is that it is one of the methods that most mobilizes customers to buy.

E-commerce marketing is not a direct digital marketing method. But it is still used indirectly. E-commerce marketing is simply the process of promoting the products you sell on your e-commerce site through certain methods.

The most obvious method here is to measure how much each product you advertise brings in sales and how much turnover it generates by using rotating ads and using this method.

Fudu Digital's average performance in this method is; "163 TL advertising expenditure - 3540 TL sales amount of the advertised product due to advertising".

Here are a few of the other digital marketing methods we know and apply as Fudu Digital;

Content Marketing: It means producing content that is of interest and useful to the customers of the brand or business.

Affiliate Marketing: In short, this method is the process of sharing profits as a result of selling a product on e-commerce sites by sharing a link through any influencer or a normal person.

Remarketing: This method is when a customer leaves an e-commerce site and sees the ads of that e-commerce site on other sites they visit. It is extremely important for sales.

Influencer Marketing: It is the process of promoting products and services through social media influencers and converting these promotions into sales.

Viral Marketing:It is the process of a customer promoting a brand's products or services through word-of-mouth by sharing it with other customers or people in their circle.