SEO Consultancy: The Way to Boost Your Website in Search Engines
What is SEO consultancy? For those who are curious about the answer to this question, in this blog post we will explain what SEO consulting is, what it does and how it should be done. SEO consultancy is a series of studies to ensure that a website ranks better in search engines. The person or institution that provides SEO consultancy analyzes the technical, content and link structure of the website, offers suggestions for improvement and follows the implementation process. SEO consultancy is an important service to increase the number of visitors, brand awareness and revenue of the website.
How to do SEO Consultancy?
In order to provide SEO consultancy, it is first necessary to evaluate the current status of the website. At this stage, factors such as website speed, mobile compatibility, sitemap, robots.txt file, meta tags, URL structure, content quality, keyword usage, link profile are examined. Various tools can be used to determine how these factors are doing in terms of search engine optimization. For example, tools such as [Google PageSpeed Insights] to measure the speed of the website, [Google Mobile-Friendly Test] to test mobile compatibility, [Google Search Console] to check the sitemap and robots.txt file, [Screaming Frog] to analyze meta tags and URL structure, [Yoast SEO] to evaluate content quality and keyword usage, [Moz Link Explorer] to get information about the link profile.
Website Optimization
After assessing the current state of the website, it is necessary to offer suggestions for improvement. At this stage, the missing or faulty points of the website are identified and recommendations are given on how to fix them. For example, compressing images, cleaning unnecessary codes, using caching to increase the speed of the website; making the design responsive to ensure mobile compatibility, using touch elements in the appropriate size; creating or updating the sitemap and robots.txt file; optimizing meta tags and URL structure; producing unique, interesting and valuable content to improve content quality; conducting keyword research to improve keyword usage, placing keywords naturally in the content; getting links from authoritative and relevant sites to improve the link profile.
Why is SEO Consultancy Important?
Search engines are the most used tools by internet users today to find information and products/services. When a website ranks high in search engines, it attracts more visitors and generates more sales. Therefore, it is important to get SEO consultancy to increase the visibility of websites in search engines.
Application Phase
After submitting suggestions for improvement, it is necessary to follow the implementation process. At this stage, it is necessary to keep in touch with the website owner or administrator, help them make the suggested changes or make them themselves, monitor and report the results of the changes made. Various tools can also be used in the implementation process. For example, tools such as [Google Search Console] or [Bing Webmaster Tools] can be used to speed up the detection of changes by search engines, [Google Analytics], [Google Search Console] or [Bing Webmaster Tools] to measure the website’s ranking, traffic, conversion rate and revenue, [SEMrush] or [Ahrefs] to compare the website with its competitors.
What can be gained with SEO Consultancy?
Here are the gains that can be achieved with SEO consultancy:
- More traffic: As a result of SEO efforts, the website ranks high in search engines, attracting more visitors.
- More sales: More visitors means more sales potential.
- Better brand awareness: Websites that rank high in search engines are recognized by more users and gain credibility.
Things to Consider When Choosing an SEO Consultancy
When choosing an SEO consultancy, the following points should be considered:
- Experience: The company or individual who will receive SEO consultancy services must have sufficient experience in SEO.
- Area of specialization: The company or individual who will receive SEO consultancy services should be an expert in the sector in which your website operates.
- Portfolio: The company or individual who will receive SEO consultancy services should have a portfolio showing the successful work they have done in the past.
- Price: The cost of SEO consultancy service varies according to the size and needs of the website.
Conclusion
SEO consultancy is a series of studies to ensure that a website ranks better in search engines. The person or institution providing SEO consultancy analyzes the technical, content and link structure of the website, offers suggestions for improvement and follows the implementation process. SEO consultancy is an important service to increase the number of visitors, brand awareness and revenue of the website. Various tools can be used to perform SEO consultancy. These tools are useful for evaluating the current status of the website, providing improvement suggestions and following the implementation process. I hope this blog post has been useful for those who want to do SEO consultancy or those who want to have it done. You can search [Bing] for more information about SEO consulting. 😊
At this point, Fudu Digital, one of Turkey’s leading digital marketing agencies, comes to the aid of businesses and brands with more than 40 small, medium and large-scale customers.
As Fudu Digital, some of the services we offer to our customers with the understanding of a new generation digital marketing agency are as follows;
- Google Ads Management
- SEO (Search Engine Optimization)
- Social Media Advertising Management
- Web Design
- E-commerce System Setup and Management
- Social Media Management
- Packaging and Logo Design
If you want to increase the sales of your business or brand and want to reach more customers, you can visit our social media accounts or contact us from the contact section and get information about anything you want!
